BrightOrange is a corporate finance consultancy firm. When you are considering buying or selling, have a question about valuation, or are in a conflict regarding your company, you enter a complicated phase of your life. BrightOrange is an expert in managing both the emotional and rational aspects of this entire process and will always aim for a win-win situation.
Why BrightOrange
Our Core Values
- Privacy: Our customer’s privacy is paramount to us, so we won’t publish any deals.
- Experts: We understand both the rational and emotional aspects of the deal thanks to our extensive experience.
- Relationships: Our aim is to establish long-term relationships and that means mutual trust is extremely important to us.
Our Expertises
Business valuation
M&A
Mediation
Judicial proceedings
Team of BrightOrange


Partner
After finishing his MBA Peter Paul Buijsrogge started in the family business. During his work he regularly came in touch with buy- and sell projects. This was the reason for Peter Paul to gain further knowledge in the field of M&A. Nowadays Peter Paul is partner at BrightOrange and he has successfully completed over 100 deals. Besides that he is also a registered Register Valuator (NIRV), judicial expert (LRGD) and qualified forensic mediator (Stichting Forensische Mediation).

Partner
Leen van Hoogdalem started his career at the ABN bank. After having work for more than 10 years within corporate banking he became CEO/co-owner of a private equity firm. After completing many successful investments Leen wanted to gain further expertise in M&A. Leen is partner at BrightOrange, Registered Valuator (NIRV), a professional member of RICS, judicial expert (LRGD), Registered Advisor Business Succession (RAB) and qualified NMI-mediator.

Consultant
Hermen Dam has been working as an M&A consultant at BrightOrange since May 2018. He is enthusiastic, has attention to detail and is critical. After his bachelor Accountancy & Controlling, he completed a master International Financial Management at the University of Groningen. In addition, he has completed the post-bachelor program Register Adviser Business Succession Tax Law (RAB FJ) at Avans+. This enables him to advise you even better.

Marketingspecialist
Roos Buijsrogge has been working as a marketing specialist at BrightOrange since March 2020. She is creative, driven and analytical. After her Bachelor of Arts at the Amsterdam University of Applied Sciences, she worked for various companies and branches. Nowadays, she is responsible for the marketing of BrightOrange.

Consultant
Robin Heezen started at BrightOrange in October 2020. He has a great interest in the financial market, is goal-oriented and social. In addition to the analytical aspect of a transaction, Robin is highly motivated to work with passionate entrepreneurs. He is happy to assist these driven entrepreneurs during the intensive, important process of selling or buying a company.